Kendra Scott Jewelry is a fashionista’s wonderland that is well recognized for a wide variety of jewelry such as necklaces, earrings, rings, bracelets, chains and charms, and hair accessories.
The company has spiked in popularity since it was founded in 2002. If you want to purchase jewelry and have come across Kendra Scott Jewelry, read on to understand why this brand is so popular.
About Kendra Scott jewelry
Kendra Scott Jewelry was created by Kendra Scott, a driven designer and entrepreneur, in 2002. The designer explains that she has always loved natural gemstones since she was young, and when she realized there was a gap in the jewelry sector for quality and affordable stones and styles, she went for it.
Kendra Scott singlehandedly began the business in her spare bedroom when she was on leave. She had always loved designing jewelry for family members and friends, and with time on her hands, she decided to change her passion into a business. Scott began the business with $500 and sold the first pieces door-to-door to local boutiques.
Today, Kendra Scott products are sold by renowned fashion retailers, such as Nordstrom and Neiman Marcus, hundreds of boutiques, and across the many Kendra Scott stores.
The company is guided by its three pillars; family, philanthropy, and fashion. As a family, the organization treats its workers and customers like family as they are the soul and heart of the brand.
The company also creates quality and innovative products by utilizing natural materials, such as genuine shells and stones. The products are high quality and luxurious yet affordable, making fashion and its trends highly accessible to everyone.
The company lives out its philanthropy pillar through giving back, as the founder highly believes it is the truest form of success. A part of the annual revenue goes back to society to support children and women causes that unlock opportunity, enhance knowledge and improve lives.
Kendra Scott Jewelry products are creatively and innovatively crafted in the company’s Austin, Texas office. The products are designed to push the boundaries of innovation while staying true to Kendra Scott’s principles of shape, color, value, and material.
Why is Kendra Scott jewelry so popular?
Kendra Scott prides itself on creating affordable and quality products that make fashion and its trends available for everyone.
Kendra Scott Jewelry is popular for various reasons, as outlined below:
1. The company is synonymous with stylish and affordable products
The products are designed and made with natural materials, such as shells, gemstones, and pearls, as well as lab-made pieces and glass stones.
Using natural materials produces stylish and innovative collections that are quite affordable.
2. The brand creates high-quality and innovative designs across all seasons
Kendra Scott Jewelry is famous for its high-quality and creative pieces. In addition to quality and innovation, the products, including the multistrand necklaces, geometric pieces, chain bracelets, and threader earrings, exhibit current trends.
3. Kendra Scott’s products are made of natural materials and precious metals
Most of the company’s products are gold-plated brass, while others are made of gold, sterling silver, and gold vermeil, which brings the pieces to valuable and heirloom status.
The metals and stones used to make the products are also of high quality and worth an investment since they are long-lasting.
4. The customization option gives customers a chance to personalize their jewelry
Whether it is a ring, necklace, bracelet, or earrings, the color bar experience allows customers to style their pieces in minutes.
Additionally, the customization option allows for engravable styles where buyers can make jewelry truly their own by engraving anything they want in a piece.
The experience allows customers to express their personality in their accessories.
5. Kendra Scott Jewelry is the go-to brand for fashionistas and style influencers
Style influencers and fashion lovers love the brand because its versatile collections and statement pieces go well with current trends.
6. Kendra Scott is dedicated to giving back to the community and making a positive impact
The company lives out its philanthropy pillar by giving back to the community. It highly believes that giving back is the truest form of success.
Some of its profit goes back to society to support different causes that unlock opportunity, enhance knowledge and improve lives.
What is so special about Kendra Scott?
Apart from creating high-quality, unique, and versatile jewelry designs, Kendra Scott is very innovative in crafting its jewelry pieces using different materials and techniques.
The materials and techniques below make Kendra Scott products stand out in the highly competitive jewelry industry.
Use of dichroic Glass when crafting jewelry
Kendra Scott uses dichroic glass when crafting some of its necklaces and earrings. The unique material gives a kaleidoscopic effect to the necklaces and earrings.
When creating dichroic glass, iridescent foil is layered between two pieces of high-quality glass. At times, genuine gemstone is placed between the glass pieces to add iridescence to the look.
An example of Kendra Scott jewelry that boasts dichroic glass is the Elisa Pendant Necklace. The necklace has a perfect pop of color.
Application of the illusion technique when designing jewelry
Kendra Scott creates some of its mother-of-pearl and ivory jewelry using the illusion technique. A colored material is layered over a shell to give the jewelry a unique dimension and color.
For instance, shells bound with dyed resin are crackled to make Kendra Scott’s Sky Blue illusion. The outcome is a superb finish on the shell’s natural look.
Application of the filigree design
The filigree jewelry design is a signature accent for the Kendra Scott jewelry collection. The ancient craft, which incorporates delicate, lace-like structures on jewelry, is visible on Kendra Scott’s rings, earrings, cuffs, and gemstone settings.
The Addie Drop Earrings are a perfect example of Kendra Scott’s jewelry where the filigree design is evident.
Hammered finish on statement pieces
If you are a genuine lover of the Bohemian vibe, then you will definitely fall in love with the hammered finish on Kendra Scott’s statement pieces.
The brand uses a unique metal hammering technique to bring you textual and innovative pieces that are organic while oozing with elegance.
What age group wears Kendra Scott jewelry?
The Kendra Scott jewelry customer base stretches over a wide age range. The brand’s customers include girls who are 18 years old, mothers, and grandmothers.
Do celebrities wear Kendra Scott?
Many celebrities wear Kendra Scott. The brand’s celeb fan base includes Jessica Alba, Taylor Swift, Zendaya, Priyanka Chopra, Mindy Kaling, Lizzo, Hilary Duff, Hailey Baldwin, and dozens more.
Quality of Kendra Scott Jewelry
Kendra Scott crafts its jewelry with high-quality gemstones and metals that last.
High-quality metals
The brand offers you genuine gold jewelry and crafts its fine jewelry collection using 14k solid gold. The customer can choose between the white, rose, and yellow gold options.
The brand crafts its fashion jewelry with brass as the base metal. It is then coated with 14k rose, yellow gold, gunmetal, or rhodium.
Additionally, the brand offers you gold vermeil and sterling silver pieces that are affordable yet high-quality. The brand’s sterling silver pieces tend to last, and you can wear them daily.
Gold vermeil is sterling silver coated with 18k gold. Kendra Scott uses a heavy gold coat on the gold vermeil pieces, which makes them durable.
The latest addition to the brand’s metals is bright silver, a mix of copper, rhodium, and silver. The alloy has a lighter appearance than conventional silver.
Kendra Scott also brings you a dark and moody option which is referred to as gunmetal. Gunmetal is an alloy of copper, tin, and zinc.
High-quality gemstones
Kendra Scott uses various premium quality gemstones to craft its jewelry. Some gems in the brand’s collection include; amethyst, turquoise, cat’s eye, smoky quartz, lapis, moonstone, obsidian, citrine, and chalcedony.
The brand also incorporates baroque and cultured pearls, abalone shells, and mother-of-pearl in its collection.
Additionally, Kendra Scott incorporates both colorless and black diamonds in its jewelry.
Another thing that makes the brand’s jewelry stand out is its different shades of drusy quartz (multicolored, rose gold, black, iridescent, and platinum). The stones have minute sparkling crystals that make them visually appealing.
Conclusion
Kendra Scott has grown in popularity over the years and is one of the most famous jewelry brands in the market today.
Apart from creating trendy designs and high-quality products, the company allows its customers to create pieces that express their personalities.
If you are looking for high-quality yet affordable jewelry, check out Kendra Scott.
For more Fashion Brands, read here. Or visit our homepage for more.
Tiger is a fashion&jewelry lover. He is also a fashion jewelry manufacturer that help thousands of small business to grow and also do business with some big fashion jewelry brands. He is a truly metal expert and he will share some information you are looking for.