Why are Pandora Bracelets so Popular? Why are Pandora bracelets so expensive? Want to find out the reasons. You are in a right place.If you are looking for some of the best bracelets on the market today, then you’ve probably come across the Pandora bracelets. They are popular and expensive, and in this article, we’ll look at everything you need to know about Pandora bracelets and why they are so popular.
Are Pandora bracelets still in style 2020?
Pandora bracelets are still in style in 2020, and they are among the most popular bracelets on the market today.
The primary reason for this is that although these bracelets are pretty much nondescript and pretty much empty vessels for you to fill, it’s their nondescript design that creates the charm and allure around them.
And Pandora has marketed these bracelet charms not as simple jewelry, but as emotional tokens that are important for your wellbeing and life milestones.
Essentially, Pandora’s marketing strategy is geared towards helping you make the best choice when it comes to their bracelets and using their guided quizzes; you get to choose bracelets based on your dedication, passion stones, and creativity, all regarded as part of your essence story.
Note that Pandora is inspired by Greek Mythology, and it all starts off with the alluring magical box.
Pandora represents the wonder of the stringed beads’ necklace that divides a rigid template of an entire bracelet with replicated designs.
Why are Pandora bracelets so popular?
Pandora’s bracelets are quite popular, first because of the brand’s marketing strategy that’s based on your main milestones on life, preferred travel destinations, and even your spiritual proclivities. These guys will create charms that are designed to document your whole life.
But that is not all. There are many other reasons for the popularity of Pandora bracelets, and we’ll list them all below.
1.Reputable brand
Pandora is a leading Danish jewelry company, and it is the world’s third-largest jewelry brand going by sales. It’s ranked with Tiffany, Swarovski, and Cartier. One of the things that stands out from this brand is that their brands is quite polarized in terms of customer opinions, and the buzz around the brand is behind the popularity of their bracelets.
2.Stylish Jewelry
Despite what goes on about Pandora, the primary reason for the popularity of their bracelets has to do with the striking beauty and the stylish design of the bracelets. Pandora’s bracelets are some of the best in terms of fresh, visual jewelry made from unique and often multicolored materials that leave you with something like a multi-colored magical elf.
3.Intrinsic Meaning
the other reason for the popularity of Pandora jewelry is the unique designs of the male and female bracelets arising from the use of Pandora and silver. Primarily, the female Pandora bracelets exude a high level of feminine elegance. The bracelets are often used by women to realize the result of their phenomenal excellence in audiences (especially for celebrities).
4.Popularized by celebrities
Pandora jewelry is also a beloved option for celebrities all around the world.
Why are Pandora bracelets so expensive?
As mentioned above, Pandora is one of the top luxury jewelry brands on the market today, and this means that just like Cartier and Swarovski, their jewelry pieces are sold at a premium.
Below, we look at the primary reasons for the high price tag associated with Pandora bracelets.
1.Quality materials
the first reason why the Pandora bracelets are expensive has to do with the fact that the brand can only send its products at a premium if they use high-quality materials in production.
This is the case with Pandora and the primary reason for the high cost of the bracelets.
The cost also comes from the pedigree branding and the fact that the bracelets have to meet a specific standard, even as the company offers the best customer support services.
2.Marketing Equity
the brand’s been able to build their brand as one of the luxury jewelry companies on the global market, and they’ve used their brand equity in marketing.
A lot of money has been spent on this, even more than what their competitors spend.
Pandora uses first-rate marketing agencies, and by splurging on marketing, they have to sell their products at a premium to make profits.
3.The high value of the brand
As a brand with a large international/ global market, Pandora has invested heavily in foreign markets, which means investing in infrastructure, advertising, etc.
They are also funded only by markets in a mature state.
So, for them to record higher sales, higher quality product production, more growth, and a bigger brand image, they need to hire the best talent, and these need money. These translate to high jewelry costs.
Essentially, all the high-value marketing and brand advertisements that Pandora puts in results in their products seeming more valuable than they may be, hence selling at a higher cost.
4.Meaningful jewelry
The other reason for the popularity of the Pandora bracelets has to do with the fact that Pandora symbolizes trust, while the silver used is a sign of health.
Together, the jewelry symbolizes perfection. So, if you are looking for stylish and attractive jewelry for your girlfriend, she might like the uniquely designed, interchangeable, personalized, and stylish design of the Pandora bracelet.
Besides the unique character of the bracelet, the Pandora bracelets will have different inherent meanings, for example, a love heart represents the love between a couple, numbers represent an anniversary, and a stroller would represent motherhood.
Are Pandora bracelets worth it?
While ranked at the same level as Cartier and Tiffany’s in terms of sales, Pandora is inferior to these luxury jewelry brands, and Pandora bracelets are mid-quality jewelry line at best.
So, if you like sterling silver jewelry, Pandora will give you the jewelry you need.
Their gold-plated pieces wear off too soon, and they use, and CZ and machine enamel work rather than actual gemstones.
But even with the price and the mid-quality design, Pandora bracelets last a while, and they are worth it if you are looking for something fancy.
Are Pandora bracelets good quality?
As mentioned above, Pandora pays attention to the quality of their jewelry, hence the high price tag and the fact that Pandora is able to compete with brands like Cartier, Swarovski, or Tiffany.
This is what we mean – Pandora’s bracelets are made of 925 Sterling Silver, high-quality metal with a high polish.
From this, you can tell that the Pandora bracelets are much like what you’d get from other brands. But they also feature charms, and the bracelets might also have leather and enamel works to enhance their appearance. The CZ stones are added to enhance the value of the bracelets.
So, by taking high-quality components, putting them together beautifully, and offering a nice user experience, the brand can be said to be one that makes good quality bracelets.
Overall, Pandora bracelets are much like other sterling silver bracelets and mid-quality bracelets.
Pros and cons of Pandora bracelets
Pros
- Easy and some of the best personalization options are offered by the brand
- Pandora is a big jewelry brand
- The brand offers a large variety of bracelet designs and other kinds of jewelry
- The bracelets compliment pretty much all of your outfits.
Cons
- The bracelets are expensive
- The charms tend to break off, and you lose them often
- The jewelry is delicate
Conclusion
Pandora bracelets are quite stylish today, and they are an ideal option for you if you are looking for simple, stylish, meaningful, and edgy bracelets.
The quality of the bracelets is good, and if you don’t mind spending some money on these expensive bracelets, then you will be happy with them.
They aren’t perfect, though. So, even with the use of high-quality sterling silver and the luxurious appearance of the bracelets, the charms might fall off.
The bracelets are rather delicate, which means that spending money on them requires that you keep in mind the quality of the bracelets and how long they will last.
So, unless you are looking for a bracelet that will last a lifetime, we’d recommend Pandora bracelets.
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Stephanie is a jewelry lover when she was a teenager. Her major was fashion design when she was in college. She is a jewelry designer at SOQ Jewelry and other design companies. Now she is also a writer for our website. She writes a lot of designs&brands posts with very actionable tips.