Tiffany & Co is one of the biggest fashion brands in the fashion scene, and if you are looking for jewelry from a high-end brand, Tiffany & Co is one of the popular brands that will pop up.
It has been a very popular brand for years, but you might be wondering if it’s still the most hyped-up jewelry brand in 2024 and if you should buy jewelry from them or not.
Well, in this article, we’ll share with you everything you need to know about the brand, more specifically, its popularity in 2024. So, let’s jump right into it!
Is Tiffany jewelry still popular in 2024?
Yes, Tiffany jewelry is still a popular jewelry brand in 2024, which means that although they’d lost their cool in the past, they are now considered one of the top-rated jewelry companies on the market, and you may want to get some of their pieces if you are looking for something cool.
Tiffany is a highly celebrated brand just like Burberry and Cartier, but one of the things that makes them really stand out has to be the fact that the brand boasts some really col jewelry options, as well as the coolest branding from the trademarked Tiffany Blue and the white ribbon.
In the past, the brand has been popularized by A-List celebrities like Naomi Campbell, Zoe Kravitz, and Karen Elson, which made use of and popularized Tiffany Blue in their campaign for the movie they were working on.
In 2018, a brand collaboration with Renell Medrano, a big photographer who hosted a breakfast and Tiffany’s Blue Box Café, helped increase the brand’s presence with the BTS images from the project that were shared in her personal account, making more people want to have a piece of Tiffany & Co.
The brand has had an increase in its revenue the past few years, something that has been credited to the brand’s efforts focused on refreshing updates and the relaunch of the brand, which has now been transformed into an inclusive and more innovative jewelry brand.
This transformation further led to a boost in their relevance on social media and an increase in their brand engagement as a result. All these measures have made possible the biggest brand recognition possible, and even though there are many other brands people could buy from, Tiffany & Co boasts a rather high level of brand recognition, and you can get the best jewelry variety from them.
The other reason for the popularity of Tiffany & Co today is their lower price range that has made Tiffany much more popular – for a high-end brand, the lower prices only make them more appealing.
Their aggressive sustainability measures are also the reason for the brand’s popularity, especially with the brand’s insistence on and the reassurance they have given their clients regarding the kind of diamonds they use – the diamonds are not just conflict-free, but they are also serialized for proof of their authenticity.
On top of this, they also use some of the best varieties of precious metals for their fine jewelry, making a purchase from them something that is worth your money.
So, even with the recent managerial changes following Tiffany’s purchase by LVMH, this brand remains the most popular ones today, especially if you are looking for excess sterling silver jewelry.
New features of Tiffany jewelry in 2024
Despite the fame, what else is making the brand stand out today? What are the features of the jewelry they offer?
- Bigger collaborations – Tracee Ellis Ross (Tiffany T Collection)
One such collaboration is with Tracee Ellis Ross, who has been seen wearing some beautiful rose gold pieces by Tiffany. The collection has been named the Tiffany T, featuring a T1 ring, hinged bangle, diamond necklace, open hoop earrings, and wide hinged bangles, among others.
The other features include:
- The Big Drip
This feature is all about staying super chill in Tiffany’s summer jewelry options. The Big Drip is largely made of diamonds, and the line offers a great escape to the wearers of the jewelry; this collection, whether you are looking for diamond earrings, necklaces, rings, or bracelets.
The Big Drip is, essentially, an important part of their summer collection, and it has some very bold options incorporated. The other accessories featured include the narrow-hinged bangle and the true narrow bracelet, and also the Tiffany Hardwear that features the Link Bracelet and graduated link necklaces.
So, if you are looking for something bold for summer, the Big Drip would be a great option for you.
- The 2024 Blue Book Collection
The collection is one of the biggest features for Tiffany & Co for 2024. It’s also been renamed the Colors of Nature, and it celebrates the beauty that exists in the world around us, albeit in one of the most mesmerizing ways and through 4 of the most important themes – Land, Sea, Earth, and the Sky.
It features a painterly palette with the rarest gemstones, as well as sparkling diamonds. All the work in this collection has been put together by the daring creative Jean Schlumberger, who is also behind some of the biggest high-end jewelry designs and transformations of the most elemental things into extraordinary pieces.
The features in this collection represent the randomness of nature and its beauty, which is seen in their diamond-intensive designs, which are the evidence of the artistry starting from the core of the planet earth.
One of the pieces from this collection is a showstopping colorful gemstone necklace that boasts over 278 carats in the most impressive design of colored diamonds that are oval-cut, cushion-cut, and emerald-cut. Aquamarines have also been incorporated, as have tanzanites, green/ orange/ and pink tourmalines, a morganite, and a rubellite.
Then there is the earrings collection that features some of the highly sought-after and the rarest of the unenhanced Colombian emeralds. Others include the fringe necklace with over 62 carats brilliant diamonds and the 10 carats breathtaking diamond ring with diamond-encrusted flower petals set on 18k gold.
- Right on Time Collection
This is the other Tiffany collection for 2024, and it features some of the most confident pieces that are a part of the Atlas X Collection.
This collection features several items that represent the re-imagination of the Roman numerals motifs transformed into the most wearable jewelry designs that can be worn in your hands easily, like rings or bracelets.
The pieces in this collection include the Full Circle, Strong Arm, and X Marks the Spot.
Most popular Tiffany jewelry in 2024
While they still offer some of the best love and engagement rings and jewelry, Tiffany & Co also offers a vast range of bracelets, rings, necklaces, and even home décor pieces.
Their curated options include the Tiffany HardWear, and the Elsa Peretti Jewelry, while the most popular features include the Tracee Ellis Ross features called the Tiffany T.
If you’d like to know about Tiffany & Co before buying jewelry from them. The information shared in this guide will show you that you have no reason to mistrust the brand and also why they are still popular today.
Stephanie is a jewelry lover when she was a teenager. Her major was fashion design when she was in college. She is a jewelry designer at SOQ Jewelry and other design companies. Now she is also a writer for our website. She writes a lot of designs&brands posts with very actionable tips.