Is JCPenney Jewelry Real? (JCPenney Supplier’s Answer in 2024)

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Should you buy jewelry from JCPenney? Is the jewelry sold by JCPenny real, durable, or worth your money?

Second, to a beautiful smile and the right perfume, the next best accessory you must find is great quality jewelry. Fortunately, there is a good range of these online, but you could also choose to buy the jewelry from physically visiting stores.

If you choose the latter option, you will be impressed and maybe even a little confused with the options available, mostly because the prices might appear very competitive. One of the stores you’ll come across or may already have in mind is JCPenney.

Is JCPenney Jewelry Real

It is one of the biggest brands on the fashion and accessories market today, but you may be wondering if it’s a good choice for you to spend your money at.

Well, this article is here to help you make the right decision. Here, we’ll share important insights about this brand, and not from the customers but the suppliers. Essentially, we are trying to figure out from the horses’ mouths if the jewelry sold at JCPenney is real or fake. So, stay with us to learn more about the jewelry sold by the company.


Is JCPenney jewelry legit? (Brief introduction of JCP Jewelry)

(Quick answer: WE have been doing business with JCPenney for more than 5 years. JCP jewelry is legit and real, See the Screenshot here)

Is JCPenney Jewelry Real? (JCPenney Supplier’s Answer)
SOQ Jewelry Factory Audits by JCPenney

Even though JCPenney is one of the stores where we’ve been discouraged from buying jewelry, you will agree with us that this is one of the best places for bargains on jewelry. But before you write them off, here is what you need to know about JCPenney.

JCPenney, also known as JCP or J.C, Penney Company, Inc., is one of the midscale department stores. It was founded in 1902 in Kemmerer, Wyoming, by James Cash Penney, who was born in Missouri (Hamilton). At the time, the store was just another dry goods store that later grew into a general retail store.

Today, it is a chain store boasting about 689 locations across the US (49 states) and also in Puerto Rico. Although this store is known for the sale of general conventional merchandise, JCPenney also offers one of the largest departments for fine jewelry. Some of the brands that are housed under JCPenney include Instyle’s The Salon and Sephora.

Is JCPenney Jewelry Real

Of course, JCPenney, like other huge department stores, houses some other stores such as coffee shops, portrait studios, and optical centers. In its diversification attempts, JCPenney started selling jewelry and fashion accessories. So, if you are looking for good quality jewelry, this store offers a good place for you to start.

Note that the partnership of JCPenney with the industry’s leading jewelry brands and suppliers from across the world, which means that you shouldn’t be worried about the legitimacy of the jewelry sold by the brands’ stores. At the same time, we wouldn’t recommend getting high-value diamond engagement rings from them and would still recommend leading online diamond dealers like Blue Nile and James Allen.


Does JCPenney sell real jewelry?

JCPenney jewelry

Yes, JCPenney sells real jewelry. Thanks to the company’s partnership with top suppliers of great jewelry, you can trust that the company sells real jewelry.

However, this doesn’t mean that you get to shop blindly from the store. Like other retail and department stores, most of the jewelry sold falls under the fashion jewelry category, meaning most of the glistening gold jewelry could easily be gold-plated, and the 14k gold ring might be a 10k gold ring. With this in mind, you have to be extra cautious. Question the features of the jewelry sold, and generally be knowledgeable about the different kinds of jewelry sold by the brand. Also, being aware of the features of the jewelry you are looking for is important in ensuring that you get the right jewelry and your money’s worth.

If you are looking for an engagement ring that will not break the bank either, you could make a stop at JCPenney because this department store offers the widest range of the best engagement rings for you to choose from. You may even have them craft an engagement ring made of special stones or specific diamond settings because the store works with suppliers who’d help you find the perfect jewelry.

Also, know that if you don’t wish to break the bank and are searching for the best fashion jewelry, JCPenney would be a great stop for you.

JCPenney jewelry

Does JCPenney sell real diamond rings?

Yes, JCPenney offers a wide range of breathtaking diamond jewelry in different colors, grades, levels of clarity, and varied cuts. You could also purchase their diamond rings that are encrusted with the best lab-grown diamonds that ensure the best value for your money. With a keen understanding of the unique needs of their clients, JCPenney offers diamonds in different cuts, and the diamond rings have different features that make it easy for you to pick the exact types of diamond rings that you love.

In addition to the diamond rings, the company also offers diamond earrings, diamond bracelets, and they also boast a huge variety of unique diamond jewelry for men. And if you are lucky, you might enjoy the great discounts and deals on diamond jewelry sold across the store.

Whether you are looking for classic diamond designs or modern varieties, you will be happy to know that JCPenney has you covered with the best diamond rings.


Is JCPenney gold jewelry real?

JCPenney jewelry

Although the company claims to have a huge selection of the most stunning varieties of gold jewelry, ranging from pendants to chains and rings in the 9k to the 24k range, there are wide claims that refute these claims. If you are buying gold jewelry from JCPenney, there is a high likelihood that the gold jewelry sold is actually gold-plated jewelry or perhaps gold-filled and not actually solid gold jewelry. It’s also worth noting that despite the claim to sell 9k gold jewelry, you should know that the allowed lowest karatage for gold in the United States is 10karats, and nothing below this is allowed, especially for solid gold jewelry.

Note that JCPenney has, in the past, been accused, in a massive lawsuit of failing to disclose that fact that the jewelry they sold was made of less than desirable materials like rhodium which was used to plate precious metals, and for failing to disclose the use of cheaper, alternative, and less-desirable metals (non-precious) and even metal alloys, for instance, rolled-gold. By doing this and passing of poor quality jewelry as good quality jewelry, they lost the trust of the market. If you are going to spend a lot of money on jewelry, you may want to spend your money in more reputable stores. The gold jewelry sold by JCPenney is highly unlikely to be made of actual solid gold. And going by their non-compliance with FTC’s guidelines, you should be wary about some of the jewelry sold by the department store.

Is JCPenney Jewelry Real

That said, a keen search and an understanding of the kinds of jewelry sold on the market today will help you make the right choice. You also need to read reviews from past customers to determine if purchasing gold jewelry from JCPenney is a good move or not.

Also, the company’s partnership with renowned and reputable gold jewelry brands means that there is a possibility that the high-value, big brand gold jewelry sold is genuine. You could buy gold rings, earrings, bracelets, and religious jewelry from JCPenney. They also offer some of the best varieties of rose gold jewelry.


The features of JCPenney jewelry

JCPenney jewelry

JCPenney offers a vast range of jewelry, and they have something for everyone. From watches and pendants to rings and earrings, JCPenney offers the best of real, fashion, and costume jewelry.

  • Real jewelry – this category features the best of real gold and sterling silver jewelry, as well as diamond jewelry.
  • Fashion and Costume jewelry – they offer the widest range of fashion and costume jewelry. This is affordable jewelry, and if you don’t wish to break the bank to enjoy a good variety of jewelry, then this is the best option for you.
  • Watches – in 2017, JCPenney charged into the world of smartwatches, which pushed the company a notch higher because they already sold classic timepieces.


Why is JCPenney jewelry so cheap?

  • The jewelry sold by JCPenney is made in China. ( Tell you the truth, JCP jewelry has many jewelry suppliers in China and other countries)
  • The cheap jewelry sold by JCPenney is made using common, cheap materials rather than precious metals, which means lower prices.
  • The quality of the jewelry isn’t the best, which automatically translates to the lower prices.

Is JCPenney Jewelry Real

The pros and cons of JCPenney jewelry


  • Variety of fashion and costume jewelry
  • They sell affordable jewelry
  • Some of the jewelry from bigger brands is reliable


  • Too many negative reviews
  • Their jewelry is made in China
  • They are not made of the best quality materials
  • Most of their diamonds are cluster-set hence not durable, and they also have warranty issues.

Is JCPenney Jewelry Real

Should I buy JCPenney jewelry?

Perhaps just stick to buying fashion and costume jewelry from JCPenney. Though they still sell real jewelry and some of their gold jewelry are good, there is always a risk of going home with a poor quality piece, especially for the more expensive, fine jewelry.



Jewelry sold at JCPenney is real and looks good, but we don’t recommend buying fine jewelry or diamonds from the brand – too many negative reviews and the use of poor quality and non-precious materials make them an unreliable store for high-ticket, fine jewelry. But you can buy their fashion or costume jewelry.

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