They say that you can buy anything from Amazon, but how true is this? Can you, for example, buy chains made of real gold from Amazon?
With an increasing number of sellers on amazon known for selling fakes, poor quality items, or even dupes, it makes sense that you would like to know if you should spend your savings on Amazon.
There is also the annoying fact that some of the descriptions for the gold chains are misleading, which is why your doubts are founded, and why you should take some time to question and look for what would be the best gold chains that you could buy.
We’re sharing some of the answers to that question here:
Does amazon sell real gold chains?
While most of the gold chains sold on Amazon are mostly gold-plated, made of sterling silver or stainless steel, there are only a few brands that sell real or solid gold chains.
These chains are often sold by 3rd party sellers, and though the items by these brands are listed on Amazon, most purchases are redirected to the official websites of the companies that deal in real or solid gold jewelry pieces.
Amazon also offers a great variety of solid gold jewelry options made of high-end gold. These gold chains tend to cost more than other gold chains sold on Amazon, and you can always tell if the gold you are buying is made of solid gold or plated in gold by checking the price and the details of the sellers.
To ensure that the quality of real or solid gold sold on Amazon is reliable and for overall trust in the brand, Amazon conducts comprehensive and thorough quality assurance tests for their gold pieces to assure its customers.
Jewelry Quality Assurance Standards on Gold
All sellers of gold jewelry, especially solid gold chains, are expected to meet and comply with the highest quality requirements. Where applicable, these include having a quality metal mark and stamp for identification and for details on the purity of the gold.
Fineness – For gold chains, the sellers have to make sure that the gold acceptance levels of the jewelry is reasonable in terms of the gold fineness level.
So, for the normal items made of gold, the tolerance level is about +/- 0.003 for the fineness of the stamp. The tolerance is higher at +/-0.007 for the soldered items such as bracelets.
Gold Karatage – Also, sellers are required to specify the gold fineness of their jewelry. The 10K, 14K, and 24K gold pieces have been stamped and specified in the product listings.
Hallmark Stamp – The acceptable stamping options for the gold jewelry include 6K, 9K, 10K, 14K, 18K, 22K, and 24k.
Plated gold – For the plated vermeils, for example, for the gold-plated sterling silver, the stamp on the jewelry will be .925, and for the rhodium-plated gold like white gold, the stamp you will see is 14k.
In other words, if the item of jewelry features a precious metal for the metal base, then the stamp should reflect on the precious metal that makes the base.
On the other hand, the plated base metals or the gold-filled metals, for example, the gold-plated copper, will have no stamp on them. And also, the plated version of gold that is used is indicated on the description but not stamped.
Regarding the metal weight, Amazon gives sellers a 5% accuracy level for the gold pieces.
How to avoid buying fake gold chains on Amazon
Avoid buying the gold chain if it has no hallmarks. Some of the vendors will sell gold jewelry without the hallmarks, and you’d have to be an expert to know if these gold pieces without hallmarks are genuine or not.
Don’t buy 24k gold chains on Amazon. Though tempting, it’s not a good idea to buy 24k gold off Amazon. 24K gold is not just the rarest version of gold, but it’s also very expensive, ductile, and generally fragile. So, don’t be duped with 24k gold pieces.
And know that if you come across a 24k gold chain on Amazon, it’s likely a gold-plated piece and not made of solid 24K gold.
Real gold jewelry sold on Amazon will have many real and not stock photos on the site – if the gold chain has very few images, no videos, or a scanty description, you may want to think twice about the purchase.
This is important because, in as much as the price seems right, the images by the vendor must be real too. There should also be high-quality images should also point to the chain’s real dimensions.
Tips for buying real gold Chains on Amazon
- Buy the gold chains from reputable brands
Even when shopping on Amazon, you will be happy to know that you will find the big-ticket brand selling on Amazon. To reduce the risk of buying the cheap or fake gold chains on Amazon, consider buying from reputable brands.
- Check the hallmark certification.
The genuine gold chains come with a gold stamp or hallmark that tells you about the certification and the genuine nature of the gold chains. The chains without hallmarks are often faked.
- Check reviews
Like all other online purchases, the product reviews give you a good sense of what the jewelry is and if it’s what you expect. Look out for the more realistic reviews that don’t look scripted, the ones that portray a real image of how the chain looks like, feel like, and if it’s worth the investment or not.
- Follow your gut
If the deal seems too good to be true, it probably is. Solid gold chains are not the cheapest kind of jewelry you will find on the market, meaning that these chains don’t come cheap.
Real Gold chains brands you can buy on Amazon
1.Nuragold
Nuragold is a high-end jewelry brand known for high-quality and authentic pieces of gold made of actual or solid gold. They boast a great variety of gold chains, either solid or hollow.
There are many versatile options that you can choose from, and you may even find some tri-color options.
Essentially, Nuragold offers the most versatile options that are priced differently, ranging from about $400 to over $6,000 for the bigger/ heavier and shorter 14k solid gold Miami Cuban link chain necklaces.
This is the other brand known for offering superior-quality gold chains that are made of actual, solid gold chain options for men and women.
These are all stamped/ hallmarked, and in addition to the gold chains, you will also find earrings, bracelets, and rings, among other types of jewelry from Jewelry Affairs.
Last on this list is The World Jewelry Center, which is the other elegant jewelry brand that offers the very best of solid gold chains, mostly 14k solid gold, in all styles, styles, and sizes.
The chains have a 14k stamp or hallmark for authenticity certification, and it is a brand you can trust if you are looking for solid gold chains on Amazon.
Conclusion
Not sure if you should buy real or solid gold jewelry (chains) from Amazon?
Or if Amazon sells authentic solid gold chains? Well, you will be happy to know that you can buy genuine solid gold chains from the brands listed above, all on Amazon.
Also, avoid the little-known brands whose images and descriptions appear untrustworthy, and remember that the real, solid gold chains are not cheap.
Read more useful tips here or here!

Tiger is a fashion&jewelry lover. He is also a fashion jewelry manufacturer that help thousands of small business to grow and also do business with some big fashion jewelry brands. He is a truly metal expert and he will share some information you are looking for.